TEDx Bloom
Spreading ideas among a flourishing community.
Identity + System, Print, Motion Design, Event Design, Social Media
2021-22
TEDxOhioStateUniversity’s 11th annual main event, Bloom, featured 12 speakers with talks about science, culture, and art for an audience of over 1,000 people. Our theme celebrated the growth and optimism we felt going into planning this experience; it was our first large-scale in-person event since February 2020.
Brand identity
To bring this theme to life, we created a custom logo and color palette to convey blossoming and growth. Gradients and modular shapes helped inspire a wide library of assets and possibilities within our identity.
Event day
For one day, Mershon Auditorium was our canvas. We worked with Bartha to help bring our design to the main stage. We designed backgrounds, intro and outro animations, and lighting. Additionally, we created wayfinding and print pieces for guests to enjoy and use on the day of the main event. Every moment of the event was an opportunity to inspire, inform, and wow the audience.
Collaborators
Whitney Baxter, Ivan Kostovski, Mackie Herrlinger, Peng Peng Kuan, and Emma Peters – TEDx Design Team
Bartha – Stage Production
Links & Notes
Created for TEDxOhioStateUniversity’s annual event
Role
Brand designer, motion designer
Year
2021-22